With this move, Instagram is targeting live other top live streaming platforms such as Twitch and YouTube as they extend their stream time limit to four hours. before this live streaming concerts would have to start a whole new stream and potentially lose viewers after one hour. This led many to use Twitch, YouTube or other competitor sites to live stream.
- Users can now stream Live for up to 4 hours
- Live Streams can be archived for 30 days
- A “Live Now” section will be shown in the IGTV app and on Explore to help users identify new content.
- Instagram Expands Badges And Adverts On IGTV